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Corked: A Wine Blog

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August 25, 2009

As seen on the TODAY Show

A few months ago I was contacted by the producers of the Kathie Lee & Hoda segment of NBC's the Today Show. They wanted to know if we would be willing to send them some custom labeled wine samples for the show. I ummmed and errrred for about 3 nanoseconds before calmly replying along of the lines of "Oooooohhh, yes please! Really? Oh MY GOD!!! National TV. You're kidding right? Oh MY GOD!!!"

We were provided with some fairly standard promo shots of the show's host and I handed these off to Derrick and the design team to see what they could come up with. After a few misfires, they really got into the project and produced some outstanding designs. We printed and shipped these off to Brutocao Cellars who applied the labels to a selection of their wines and shipped them to the Today Show. We then waited for the call to let us know when our product would be shown.

On Friday, a customer on the east coast called Brutocao to ask about the custom labeled wine they had just seen on the Today Show. A flurry of calls ensued and TV's were switched on around the Province. With the three hour time difference, the segment had not started here yet. But, once again, we were to be disappointed. Breaking news in local elections led to the relevant segment of the show being usurped and we all mised out moment of glory on National TV. Fortunately, MNNBC offers online recordings for public viewing so we were finally able to catch the show and I have embedded a link for your enjoyment.
 

 

While the PR benefits of the segment were diminished somewhat by the show's decision not to mention our business name or show our website address, it was still great to see our product shown in such a favorable light. The wine stayed front and centre for the entire eight minute segment and the labels looked great! Kathie Lee and Hoda obviously enjoyed the humor in the labels and we will soon be launching versions of the labels for customers to personalize themselves with their own photographs. For those of you who would like a closer look at the labels, here they all are.

 

 

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